Here & There with Kyle Frost

Here & There with Kyle Frost

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The Scale of Trail
The London Marathon is adding a second day. The trail running version of that growth doesn't really exist.
 • Kyle Frost
What AllTrails' Insights Say About US National Parks That Dropped Reservations
Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral…
 • Kyle Frost
Simple in, simple out.
Audiences, absolutes, and what it costs when you treat your community like it can't handle complexity.
 • Kyle Frost
REI's labor fight is real. So is the hole it's in.
Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if…
 • Kyle Frost
Sean Duffy wants you to see America. His administration is making it harder to afford.
On gas prices, gateway economies, and the Transportation Secretary's tone-deaf road-trip reality show
 • Kyle Frost

Brand

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REI's labor fight is real. So is the hole it's in.
Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if…
 • Kyle Frost
Can Kiprun crack the US running market?
Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?
 • Kyle Frost
Nike ACG: All Aboard the Hype Train
Nike has big budgets and a plan to tackle trail and the outdoors. But where does this train actually go?
 • Kyle Frost
Satisfy, Currently Running, and the Fight Over Running's Aesthetic
Copycats, brand building, borrowed references, and $260 shorts. Oh my.
 • Kyle Frost

Data dive

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What AllTrails' Insights Say About US National Parks That Dropped Reservations
Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral…
 • Kyle Frost
National Parks, by the numbers
A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say
 • Kyle Frost
Data Dive: The Outdoor Recreation Economy
$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?
 • Kyle Frost
The Ski Industry’s Climate Reality
The Ski Climate Summit, Part 1: What the economics and data already show.
 • Kyle Frost

Travel

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Skiing is Fun
Three trips, three different weeks of skiing in Europe.
 • Kyle Frost
When in Rome
A trip through Florence and Rome touches on the limits and promise of AI in travel
 • Kyle Frost
The joy of feeling good again
Injury, fitness, and one rainy afternoon in Switzerland
 • Kyle Frost
A Two-Day Trek Through the Bernese Oberland: Kandersteg to Mürren
If you want to see a slightly different side of the Bernese Oberland, this overnight trek is a great option.
 • Kyle Frost

Tech

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The things you can't vibe-code
On vibe coding, moats, and what still matters when anyone can ship a Strava clone, weather app, or AI-training plan.
 • Kyle Frost
My Weird Little Outdoor Ecosystem
A satirical gear site, an indie media directory, and a pack weight tracker walk into a bar
 • Kyle Frost
When in Rome
A trip through Florence and Rome touches on the limits and promise of AI in travel
 • Kyle Frost
Can Livestream Shopping Reel In the Outdoor Industry?
If you’re like me, you probably buy most things—outdoor gear, clothing, household necessities, etc.—online.
 • Kyle Frost
Here & There with Kyle Frost
Here & There brings deeply researched perspectives to travel, outdoor culture, and adventure.
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