Super interesting, and honestly surprising they only hit 6%. It’s tough, but also cool to watch companies actually try to solve these issues while staying transparent about what isn’t working yet. Really curious to see when or if recycling tech advances enough to make some of these challenges easier.
But the repair side is super rad. Great to see brands leaning into that, and it feels like that’s where the most meaningful progress is actually being made right now.
Super interesting, and honestly surprising they only hit 6%. It’s tough, but also cool to watch companies actually try to solve these issues while staying transparent about what isn’t working yet. Really curious to see when or if recycling tech advances enough to make some of these challenges easier.
But the repair side is super rad. Great to see brands leaning into that, and it feels like that’s where the most meaningful progress is actually being made right now.
Good info. Patagonia rocks
Thanks for the close read. You're definitely picking up what we're putting down