A Look at Strava’s 2025 Year in Sport

How running, lifting, clubs, and social motivation are shaping Strava

Dec 15 • Kyle Frost

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The Grift and Activism of AltNPS

The blurry line between resistance, performance, and a merch store

Dec 9 • Kyle Frost

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My Weird Little Outdoor Ecosystem

A satirical gear site, an indie media directory, and a pack weight tracker walk into a bar

Dec 4 • Kyle Frost

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November 2025

A Pass, a Portrait, and a Price Hike

Behind the new national park access rules: digital upgrades, political branding, and rising costs for international visitors

Nov 28 • Kyle Frost

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Patagonia is a Work in Progress

The gap between ambition and infrastructure, told through Patagonia’s most recent report

Nov 18 • Kyle Frost

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A Cut Switchback is the Wildest Outdoor Story of the Year

Trail running hits the big time: federal charges, political grandstanding, and presidential pardons.

Nov 11 • Kyle Frost

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October 2025

When in Rome

A trip through Florence and Rome touches on the limits and promise of AI in travel

Oct 23 • Kyle Frost

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The joy of feeling good again

Injury, fitness, and one rainy afternoon in Switzerland

Oct 16 • Kyle Frost

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Don't start an outdoor brand (right now).

I discuss the challenging economics facing the outdoor industry with Bill Amos, founder of the recently shuttered brand NW Alpine.

Oct 8 • Kyle Frost

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One made noise. One made a mess.

How two recent campaigns by Mammut and Arc’teryx reveal the precarious state of brand identity.

Oct 2 • Kyle Frost

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September 2025

Can Livestream Shopping Reel In the Outdoor Industry?

If you’re like me, you probably buy most things—outdoor gear, clothing, household necessities, etc.—online.

Sep 4 • Kyle Frost

A Two-Day Trek Through the Bernese Oberland: Kandersteg to Mürren

If you want to see a slightly different side of the Bernese Oberland, this overnight trek is a great option.

Sep 1 • Kyle Frost

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