Racing the UTMR Mischabel 60k

A few notes from 40 miles and 12,000 feet through the Swiss Alps

Oct 9 • Kyle Frost

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How will prioritizing citizens change your river lottery odds?

There are a few crowd-pleasing lines on river lotteries and access...just forget all the other stuff before the midterms.

Oct 6 • Kyle Frost

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September 2026

Nobody cares about Satisfy’s drop-of-the-week

Retail runs on Cliftons, Ghosts, and people who have no idea what a “capsule” is.

Sep 30 • Kyle Frost

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The Tour du Mont Blanc goes “reservation-only”

The new plan for Europe’s most famous trek is: book a bed or don’t come. A look at what’s driving the changes, and what it means if it’s on your bucket…

Sep 24 • Kyle Frost

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I built a home for outdoor recreation data

Visitation, reservations and economic data for public lands, normalized across agencies and searchable by park or state.

Sep 17 • Kyle Frost

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Why does the USDA want to remove the Roadless Rule?

What the Roadless Rule actually does, why the case for rescinding it is thin, and what this pattern of decisions represents.

Sep 9 • Kyle Frost

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July 2026

The Scale of Trail

The London Marathon is adding a second day. The trail running version of that growth doesn't really exist.

Jul 2 • Kyle Frost

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June 2026

What AllTrails' Insights Say About US National Parks That Dropped Reservations

Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral…

Jun 16 • Kyle Frost

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Simple in, simple out.

Audiences, absolutes, and what it costs when you treat your community like it can't handle complexity.

Jun 3 • Kyle Frost

May 2026

REI's labor fight is real. So is the hole it's in.

Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if…

May 28 • Kyle Frost

Sean Duffy wants you to see America. His administration is making it harder to afford.

On gas prices, gateway economies, and the Transportation Secretary's tone-deaf road-trip reality show

May 13 • Kyle Frost

April 2026

Summit 2026: On Capitol Hill with the Outdoor Industry

A few thoughts from a few days spent in Washington DC with the Outdoor Industry Association.

Apr 30 • Kyle Frost