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Satisfy, Currently Running, and the Fight Over Running's Aesthetic
Copycats, brand building, borrowed references, and $260 shorts. Oh my.
Feb 20
•
Kyle Frost
111
9
11
Notes From the Ski Climate Summit, Part 2
Tracking ski performance, recycled carbon, the valley of death, and more.
Feb 17
•
Kyle Frost
7
1
Is Runna Actually Getting Runners Injured?
Marathon training has always injured people. Apps just give us something to blame.
Feb 5
•
Kyle Frost
15
8
2
The Ski Industry’s Climate Reality
The Ski Climate Summit, Part 1: What the economics and data already show.
Feb 3
•
Kyle Frost
23
5
2
January 2026
The Perfect Test For Bipartisan Conservation Just Failed
Bipartisan opposition and a "conservation caucus" couldn't stop Republican representatives from exposing the Boundary Waters to mining.
Jan 28
•
Kyle Frost
15
1
Why I'm Not Writing Off Patagonia
Selling jackets won't solve climate change. But dismissing everyone who falls short of an impossible ideal leaves us with nothing but moral superiority.
Jan 21
•
Kyle Frost
119
21
11
Can This Company Turn Conservation Into Profit?
Oxygen Conservation is betting that restoring land can be profitable, but it remains to be see if the model survives contact with market realities.
Jan 15
•
Kyle Frost
6
1
On the trail again
Easy mode, the New Year, winter plans, looking back and looking forward
Jan 9
•
Kyle Frost
7
5
December 2025
A Look at Strava’s 2025 Year in Sport
How running, lifting, clubs, and social motivation are shaping Strava
Dec 15, 2025
•
Kyle Frost
12
1
1
The Grift and Activism of AltNPS
The blurry line between resistance, performance, and a merch store
Dec 9, 2025
•
Kyle Frost
11
2
2
My Weird Little Outdoor Ecosystem
A satirical gear site, an indie media directory, and a pack weight tracker walk into a bar
Dec 4, 2025
•
Kyle Frost
16
8
November 2025
A Pass, a Portrait, and a Price Hike
Behind the new national park access rules: digital upgrades, political branding, and rising costs for international visitors
Nov 28, 2025
•
Kyle Frost
9
3
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