The Scale of Trail

The London Marathon is adding a second day. The trail running version of that growth doesn't really exist.

Jul 2 • Kyle Frost

June 2026

What AllTrails' Insights Say About US National Parks That Dropped Reservations

Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral…

Jun 16 • Kyle Frost

Simple in, simple out.

Audiences, absolutes, and what it costs when you treat your community like it can't handle complexity.

Jun 3 • Kyle Frost

May 2026

REI's labor fight is real. So is the hole it's in.

Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if…

May 28 • Kyle Frost

Sean Duffy wants you to see America. His administration is making it harder to afford.

On gas prices, gateway economies, and the Transportation Secretary's tone-deaf road-trip reality show

May 13 • Kyle Frost

April 2026

Summit 2026: On Capitol Hill with the Outdoor Industry

A few thoughts from a few days spent in Washington DC with the Outdoor Industry Association.

Apr 30 • Kyle Frost

Skiing is Fun

Three trips, three different weeks of skiing in Europe.

Apr 17 • Kyle Frost

The things you can't vibe-code

On vibe coding, moats, and what still matters when anyone can ship a Strava clone, weather app, or AI-training plan.

Apr 12 • Kyle Frost

Can Kiprun crack the US running market?

Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?

Apr 7 • Kyle Frost

March 2026

The West's No Good, Very Bad, Snow Year

A historically bad winter is setting up serious risks for water supply, wildfire, and summer recreation

Mar 29 • Kyle Frost

National Parks, by the numbers

A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say

Mar 27 • Kyle Frost

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Data Dive: The Outdoor Recreation Economy

$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?

Mar 20 • Kyle Frost

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