National Parks, by the numbers

A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say

Mar 27 • Kyle Frost

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Data Dive: The Outdoor Recreation Economy

$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?

Mar 20 • Kyle Frost

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February 2026

Nike ACG: All Aboard the Hype Train

Nike has big budgets and a plan to tackle trail and the outdoors. But where does this train actually go?

Feb 27 • Kyle Frost

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Satisfy, Currently Running, and the Fight Over Running's Aesthetic

Copycats, brand building, borrowed references, and $260 shorts. Oh my.

Feb 20 • Kyle Frost

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Notes From the Ski Climate Summit, Part 2

Tracking ski performance, recycled carbon, the valley of death, and more.

Feb 17 • Kyle Frost

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Is Runna Actually Getting Runners Injured?

Marathon training has always injured people. Apps just give us something to blame.

Feb 5 • Kyle Frost

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The Ski Industry’s Climate Reality

The Ski Climate Summit, Part 1: What the economics and data already show.

Feb 3 • Kyle Frost

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January 2026

The Perfect Test For Bipartisan Conservation Just Failed

Bipartisan opposition and a "conservation caucus" couldn't stop Republican representatives from exposing the Boundary Waters to mining.

Jan 28 • Kyle Frost

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Why I'm Not Writing Off Patagonia

Selling jackets won't solve climate change. But dismissing everyone who falls short of an impossible ideal leaves us with nothing but moral superiority.

Jan 21 • Kyle Frost

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Can This Company Turn Conservation Into Profit?

Oxygen Conservation is betting that restoring land can be profitable, but it remains to be see if the model survives contact with market realities.

Jan 15 • Kyle Frost

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On the trail again

Easy mode, the New Year, winter plans, looking back and looking forward

Jan 9 • Kyle Frost

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December 2025

A Look at Strava’s 2025 Year in Sport

How running, lifting, clubs, and social motivation are shaping Strava

Dec 15, 2025 • Kyle Frost

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