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Racing the UTMR Mischabel 60k
A few notes from 40 miles and 12,000 feet through the Swiss Alps
21 hrs ago
•
Kyle Frost
5
How will prioritizing citizens change your river lottery odds?
There are a few crowd-pleasing lines on river lotteries and access...just forget all the other stuff before the midterms.
Oct 6
•
Kyle Frost
6
1
Nobody cares about Satisfy’s drop-of-the-week
Retail runs on Cliftons, Ghosts, and people who have no idea what a “capsule” is.
Sep 30
•
Kyle Frost
35
7
4
The Tour du Mont Blanc goes “reservation-only”
The new plan for Europe’s most famous trek is: book a bed or don’t come. A look at what’s driving the changes, and what it means if it’s on your bucket…
Sep 24
•
Kyle Frost
8
I built a home for outdoor recreation data
Visitation, reservations and economic data for public lands, normalized across agencies and searchable by park or state.
Sep 17
•
Kyle Frost
8
1
2
Outdoor
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How will prioritizing citizens change your river lottery odds?
There are a few crowd-pleasing lines on river lotteries and access...just forget all the other stuff before the midterms.
Oct 6
•
Kyle Frost
6
1
Why does the USDA want to remove the Roadless Rule?
What the Roadless Rule actually does, why the case for rescinding it is thin, and what this pattern of decisions represents.
Sep 9
•
Kyle Frost
14
5
Simple in, simple out.
Audiences, absolutes, and what it costs when you treat your community like it can't handle complexity.
Jun 3
•
Kyle Frost
Summit 2026: On Capitol Hill with the Outdoor Industry
A few thoughts from a few days spent in Washington DC with the Outdoor Industry Association.
Apr 30
•
Kyle Frost
Brand
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Nobody cares about Satisfy’s drop-of-the-week
Retail runs on Cliftons, Ghosts, and people who have no idea what a “capsule” is.
Sep 30
•
Kyle Frost
35
7
4
REI's labor fight is real. So is the hole it's in.
Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if…
May 28
•
Kyle Frost
Can Kiprun crack the US running market?
Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?
Apr 7
•
Kyle Frost
Nike ACG: All Aboard the Hype Train
Nike has big budgets and a plan to tackle trail and the outdoors. But where does this train actually go?
Feb 27
•
Kyle Frost
5
1
1
Data dives
View all
I built a home for outdoor recreation data
Visitation, reservations and economic data for public lands, normalized across agencies and searchable by park or state.
Sep 17
•
Kyle Frost
8
1
2
What AllTrails' Insights Say About US National Parks That Dropped Reservations
Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral…
Jun 16
•
Kyle Frost
1
National Parks, by the numbers
A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say
Mar 27
•
Kyle Frost
5
2
Data Dive: The Outdoor Recreation Economy
$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?
Mar 20
•
Kyle Frost
2
Travel
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Racing the UTMR Mischabel 60k
A few notes from 40 miles and 12,000 feet through the Swiss Alps
21 hrs ago
•
Kyle Frost
5
The Tour du Mont Blanc goes “reservation-only”
The new plan for Europe’s most famous trek is: book a bed or don’t come. A look at what’s driving the changes, and what it means if it’s on your bucket…
Sep 24
•
Kyle Frost
8
Skiing is Fun
Three trips, three different weeks of skiing in Europe.
Apr 17
•
Kyle Frost
When in Rome
A trip through Florence and Rome touches on the limits and promise of AI in travel
Oct 23, 2025
•
Kyle Frost
8
1
Tech
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The things you can't vibe-code
On vibe coding, moats, and what still matters when anyone can ship a Strava clone, weather app, or AI-training plan.
Apr 12
•
Kyle Frost
My Weird Little Outdoor Ecosystem
A satirical gear site, an indie media directory, and a pack weight tracker walk into a bar
Dec 4, 2025
•
Kyle Frost
17
8
When in Rome
A trip through Florence and Rome touches on the limits and promise of AI in travel
Oct 23, 2025
•
Kyle Frost
8
1
Can Livestream Shopping Reel In the Outdoor Industry?
If you’re like me, you probably buy most things—outdoor gear, clothing, household necessities, etc.—online.
Sep 4, 2025
•
Kyle Frost
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